02
A clear plan
Know what deserves your attention first.
Agree on the priorities, the reasons behind them and who needs to do what. Make the next steps easier to act on.
Brand strategy and practical business support
Find the root.
Solve the cause.
You want your business to grow. The difficult part is knowing where to focus, what needs to change and what to do first.
I help small and medium-sized businesses work through those questions. That could mean making your offer easier to explain, finding ways to reach more customers, improving how things run or freeing up your time.
Start with a free 20-minute fit call.
Let's talkAct, based off of the analysis.
When business slows down, it's tempting to change the output. Different marketing campaigns. Website updates. Jump between social media trends. Repackage what your business is selling. While that can sometimes help, it doesn't identify the cause.
First, we need to understand where things are getting stuck.
Are enough people finding you? Do they understand what you offer? Are enquiries turning into customers? Is the way you work taking up more time than it should?
I work through that with you, then help you decide what needs attention first.
What could work better in your business?
A clearer offer. A smoother customer experience. A workflow that helps you identify what needs to happen next. Your business sets the priorities, with a focus on addressing challenges before they become problems.
03
A stronger reason to choose you
Help customers understand why your offer is worth considering.
Get specific about who you help, what you offer and what makes it valuable. Then explain it in a way people can understand.
04
A better customer experience
Make it easier for people to do business with you.
Look at the steps from first enquiry to becoming a customer. Find the confusing, frustrating or unnecessary parts and work out how to improve them.
05
A business that runs more smoothly
Spend less time dealing with avoidable problems.
Clarify responsibilities, improve repeatable processes and look for useful ways to automate routine work, so you and your team have more time for the work that needs you.
01
Room to grow
Give the business a stronger foundation for its next stage.
Work out where new business could come from, what needs to improve and whether you have the capacity to deliver.
The aim is to connect how you attract customers, what you promise them and how you deliver, so those parts of the business support each other.
How I can help
Once we've identified what your business needs, we can focus on one area at a time. We'll agree on the priorities and scope before getting started.
Brand Strategy
Make it clear what your business stands for and why someone should choose it.
I help you define who you're speaking to, what you offer and how you explain its value, so your brand has a clear direction.
Growth Strategy
Work out where your next customers could come from.
We'll look at your offer, audience, sales process and available capacity, then decide which opportunities are worth testing and where to focus.
Customer Experience
Make the experience match what you promise.
I help you look at what customers experience before, during and after buying from you, then identify practical ways to make that experience better.
Brand Transformation
Bring your brand up to date with the business you've become.
If the business has changed but the brand hasn't kept up, I help you work out what needs to change, from how you position the offer to how it looks and feels.
Fractional Brand Leadership
Bring in experienced brand support on an agreed basis.
I work alongside your team to guide priorities, review work and help move projects forward. The time, responsibilities and scope are agreed around what the business needs.
Strategic Workshops
Get the people involved together and work through the challenge.
I plan and lead focused sessions to understand the problem, hear different perspectives and agree on practical next steps.
Not sure where to start?
Tell me what's happening in the business and what you'd like to improve. We'll work out whether I can help and what a useful starting point could look like.
Start with a free 20-minute fit call.
A clear scope. An agreed fee.
Choose the support you need.
Challenges rarely have a one-size-fits-all solution, and your business is no different. You might want a second opinion on something specific, help understanding a wider problem or someone to work through the first changes with you. These offers give you a clear starting point.
When the problem isn’t clear
Strategic Diagnostic
Work out what's getting in the way and what to do next.
When the problem isn’t clear
Fixed fee
R10,000
Focused Review
A second opinion on one existing asset, with specific feedback and three priorities you can act on.
A business owner with a specific concern about an existing homepage, sales presentation or customer communication.
Fixed fee
R5,000
Strategy and implementation
Get help putting the next steps into practice.
If you already know what needs attention, I can help clarify your offer, improve a customer journey or produce a defined set of useful materials.
Projects from
R15,000
Each offer stands alone. We'll help you choose one that fits.
Built on Principles
A clear reason behind the decisions.
Tools, trends and channels change. You still need to understand your customers, know what you're trying to achieve and make sensible decisions about where to spend your time and money.
That's the thinking behind PRINCIPL.
I want you to understand the reasons behind a recommendation, how it relates to your business and what putting it into practice involves.
- 01Principle
- 02Decisions
- 03Consistency
- 04Growth
About PRINCIPL
Hi, I'm Chris. I'm the person behind PRINCIPL.
I've spent 12 years working across design, brand management, customer communication and creative delivery. I've worked inside businesses, supported agency clients and run my own creative business.
I started PRINCIPL to bring that experience to business owners who need help working through a challenge and deciding what to do next.
I'll take the time to understand how your business works, what you're trying to achieve and what you have available to work with. From there, we'll agree on a practical way forward.
Sometimes that means clarifying your offer or brand. Sometimes it means improving a customer journey, organising a process or finding a useful way to free up time.
The experience behind PRINCIPL
My experience covers the thinking behind a brand and the work involved in delivering it, from organising detailed information to coordinating people and projects.
The Unlimited
Brand Lead
I worked on brand and customer communications, helped keep messaging consistent and coordinated with teams to get the work delivered.
That experience shaped how I approach brand decisions, explain complicated information and keep people working towards the same goal.
Halo Media
Senior Graphic Designer
I turned detailed corporate, digital and learning content into layouts people could follow, while keeping the work consistent with the client's brand.
It taught me to work through complex information, organise it clearly and design around the people who need to use it.
Red.Croc
Founder
I developed brand identities and guidelines, worked directly with clients and helped them apply their brands consistently across different materials.
Running the business gave me experience of client relationships, managing projects and making creative decisions within real budgets and deadlines.
That's the experience I bring to PRINCIPL: understanding the challenge, explaining the thinking and helping get the work done.
Let's talk about your business
What would you like to work on?
Tell me what's happening, what you'd like to change and where you're getting stuck. You don't need a finished brief. The first conversation is a chance for us to understand the challenge and see whether I can help.
Let's talk
Free 20-minute fit call.
Prefer to email? Tell me a little about your business and what you need help with.